Max Engel


Max is a product management executive who has spent his career crafting, launching, and scaling platforms and products. He has experience creating marketplace ecosystems, mobile apps, social games, consumer sites, semantic tools, and media platforms. He focuses on developing products that delight users by embracing the elegance of simplicity to drive innovation and usability.

Max is the Founder and Principal of Awecelot, a product innovation consultancy. He embeds deeply to aide both the strategy and tactical implementation plan, while creating any additional necessary armatures along the way. Awecelot is unique in that it operates under the hypothesis that the best way to help a client is to collaborate on working towards the goal of empowering the company to reach the point where he is no longer needed.

Previously, Max built and launched Quill to solve the problem of distributed ideation. Quill is a collaborative iPad application for teams that brings real-time and asynchronous collaboration to visual communication; a way to help with brainstorming and easily integrate the spark of an idea into workflows.

Additionally, Max has led the conversation around the concept of “Happiness Debt” and the importance of quantifying the cost of individual fulfillment in the workplace. The original piece can be found here: Link

Max also works as an advisor to startups, mentors at the Robin Hood Foundation’s accelerator, and consults with venture-backed startups and companies at various stages to help develop both practical and strategic plans to launch new businesses or reimagine existing ones.

Max has worked at both startups and larger companies including the BBC, Yahoo!, SpinMedia, Honest Buildings, Gravity, Myspace, and more.

Max also runs a LEGO design blog:

Social Media:

Website -

Twitter – @8bitkid

Angela Brugioni