Shah Karim


Shah Karim is an expert on customer engagement, improving shareholder value, Big Data, and retail. For more than 20 years, Mr. Karim has guided retailers and corporations on digital transformation, cost reduction, and business turnarounds. He is the CEO of Saferock.

Mr. Karim has researched and spoken on Big Data and Customer Engagement at dmexco, Citi Research (Retail Equities), the Univ of North Texas and presented to Fortune 500 companies. He has been interviewed and published in NRF STORES magazine, Handelsblatt, Apparel magazine, Chain Store Age, Shopping Center News, LEAD, Retail and Leisure International, and others.  

Mr. Karim is a Entrepreneurship Mentor at Yale School of Management, Board of Governors Member at University of North Texas (CMHT), Advisory Board Member of NJIT School of Management, Yale Club Presidents Summit, Global Digital Retail Research Center member, and President of the Yale Association of North Jersey.

He received his B.A., M.A., and M.Phil. degrees from Yale University.

Social Media:

Website –

Twitter – @saferockretail


Angela Brugioni