Karen Tiber Leland


Karen Tiber Leland is the President of Sterling Marketing Group, a branding and marketing strategy and implementation firm.  She works with entrepreneurs, CEO’s, small businesses and Fortune 500 companies on building stronger personal, team and business brands.

Karen has worked in more than 50 countries throughout the world, with a highly diverse group of industries. Her clients have included: Apple, AT&T, Google, Oracle, Avis Car Rental, Johnson & Johnson, LinkedIn, Twitter and American Express, among others.

Karen is the best-selling author of nine books, which have sold over 450,000 copies and been translated into ten languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.

She has written more than 200 articles on business, food, travel, health and lifestyle for a wide variety of magazines and newspapers, including: Self, Woman’s Day, Inc. Magazine, The Los Angeles Times, Entrepreneur, The Christian Science Monitor, Hemispheres and others. Karen writes regularly for Inc.com and Entrepreneur.com.

 Karen is a frequent guest of the media and has been interviewed by The Today Show, Fortune, CNN, Bloomberg, Oprah, Fast Company, INC. Magazine and others. She previously wrote segments and conducted on-camera interviews as a freelance reporter for Comcast. 

 Karen is an international keynote speaker and has spoken for: Yale, TedX, Stanford, Harvard, The American Management Association, The American Society of Consumer Affairs Professionals, The Direct Marketing Association and The Young Presidents’ Organization.

In addition to her work in the business world, Ms. Leland is a working artist whose pieces have been exhibited at the Museum of Fine Arts in Boston and the Triton Museum of Art in Santa Clara.

Her passion for the arts includes theater. Karen is an actress who has performed throughout the Bay Area and Los Angeles in industrial films and voiceovers, as well as on stage.





Disruptor Awards