Lindon Leader


Over a thirty-year career in corporate identity Lindon has developed branding programs for FedEx, CIGNA, Avery Dennison, Hawaiian Airlines and Ryder Systems, among many others. Lindon has earned significant recognition worldwide, testimony to the merit of his two-word design philosophy: clarity and simplicity.  His work has appeared in numerous publications and his FedEx logo was cited in the May 2003 Rolling Stone magazine twenty-fifth anniversary issue as one of the eight best American identities of the preceding twenty-five years. Lindon’s comprehensive strategic branding and identity program for São Paulo’s Banco Bradesco has assisted the bank in earning recognition in 2014 as one of the top ten most valuable brands in all of Latin America. Since 2001, Lindon has built a successful strategic design consultancy, Leader Creative, in Park City, Utah where he continues to serve the branding needs of clients around the world.

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Angela Brugioni