Sheena Iyengar joined the Columbia faculty in 1998 and is currently the Faculty Director of the Lang Center for Entrepreneurship at the Columbia Business School. Her core research focuses on the psychology of choice and decision-making, and her work has since turned to tackling challenges faced by businesses in a globalized world, approaching issues through the lenses of network analysis and diversity-inspired ideation. She looks at the processes used by both groups and individuals in making choices to see how we can improve on innovation, problem solving, and leveraging business relationships.
Dr. Iyengar’s work has been published in premiere academic journals across such disciplines as economics, psychology, management, and marketing, and she received the Presidential Early Career Award in 2002. Her book The Art of Choosing received a Financial Times and Goldman Sachs Business Book of the Year 2010 award, and was ranked #3 on the Amazon.com Best Business and Investing Books of 2010. Her research is regularly cited in the popular media, including the New York Times, Wall Street Journal, the Economist, and BBC. Dr. Iyengar has also appeared on television programs like the Today Show, the Daily Show, and Fareed Zakaria’s GPS on CNN.
Website - gleam.org
Twitter – @Sheena_Iyengar