Ruzwana Bashir


Ruzwana Bashir is Founder and CEO of Peek, which is disrupting the $100bn activities industry. is a marketplace to book the best activities, and the company has developed backend SaaS tools to provide activity operators with real-time booking and inventory management capabilities. CNBC labeled Peek as the “OpenTable for activities” and the New York Times labeled “a site you want to visit again and again.” Peek is backed by tech heavyweights including Google’s Eric Schmidt, Square’s Jack Dorsey and TPG’s David Bonderman. Ruzwana has been selected for Vanity Fair’s Next Establishment, Forbes’ 30 Under 30 in Technology and Fast Company’s 100 Most Creative People. Ruzwana started her career in investment banking at Goldman Sachs and in private equity at the Blackstone Group. Before starting Peek she worked at Gilt Groupe and was part of the founding team at Artsy. Ruzwana has an MBA from Harvard Business School, where she was a Fulbright Scholar, and a BA from Oxford University where she was President of the Oxford Union.


Social Media:

Website -

Twitter - @peek  @ruzwana

Facebook - Peek

Instagram - @peek  @ruzwana


Select Publications:

Business Insider

Bloomberg Business (video)

The Guardian


Watch Videos:


Angela Brugioni