Jake Burton - Burton Snowboards


Snowboarding has changed a lot in the past 38 years since Jake founded Burton Snowboards. One thing has stayed constant during all that time: Jake still leads the world’s most successful snowboard company, testing nearly every product Burton makes. He still takes feedback to heart – whether it’s from a pro rider, a customer email or a kid who happens to sit with him in the gondola. He still walks Burton’s halls almost every day, saying hi to the dogs around the office and seeing what’s up with his co-workers. He still has team riders over to his house for a four-day roundtable to give the final word on the entire product line. He still weighs in on marketing campaigns and leaves product managers notecards with feedback on luggage design, apparel fits, outerwear fabrication, board flexes and graphics. He still can be found at Stowe almost every day it’s open (and plenty of days it’s not) hiking for early and late season turns. He is still inspired by the communal spirit of snowboarding. And he still makes many of the company’s biggest decisions from a chairlift, not a desk.

Read more on Jake’s Burton Timeline

About Burton:

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China.


Social Media:

Website – www.burton.com

Twitter – @BurtonSnowboard

Facebook – Burton Snowboards

Instagram – JakeBurton77  Burton Snowboards

Youtube - Burton

Select Publications:



The Wall Street Journal

Angela Brugioni